Thursday, July 15, 2010

Avanti: Forward Thinking in Automotive Design


Assignment 1
The Studebaker Avanti, the radical 1962 car designed by Raymond Loewy, heralded the beginning of fibreglass-bodied car technology. Its importance to automotive design lies in its wedge-shaped body, made entirely of fibreglass, and the "ahead-of-its-time" minimisation of chrome trim, a predominant feature among 1960s automobiles. The wedge shape has since become a design standard among modern cars.

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